Tag: analytics

coding in data science and analytics

How to connect Google Data Studio to PostgreSQL

Connecting Google Data Studio to your PostgreSQL database is easier than you would think. I will walk you through the whole process step by step. By the end…

coding in data science and analytics

How to Import Data into SQL Tables

Following the previous article about creating data tables in SQL, now we want to load data into our freshly created SQL table. In this article, I’ll show you…

coding in data science and analytics

How to Create a Table in SQL

Working with SQL for data analysis sometimes requires creating new tables. Do you want to store the output of your SQL queries? Do you need to pull new…

coding in data science and analytics

Python For Loops Explained (Python for Data Science Basics #5)

Remember, that I told last time that Python if statements are similar to how our brain processes conditions in our everyday life? That’s true for for loops too….

coding in data science and analytics

Python Built-in Functions and Methods (Python for Data Science Basics #3)

It’s fair to say that using functions is the biggest advantage of Python. At least you will use them a lot during your Data Science projects! This is…

thoughts about data science and analytics

Data Analytics Basics (introduction)

You might have heard that Data Scientist was ranked as the best job of 2017 in the USA (based on Glassdoor’s research). Recently many IT professionals have started…

coding in data science and analytics

Python for Data Science – Tutorial for Beginners #1 – Python Basics

If you are learning Data Science, pretty soon you will meet Python. Why is that? Because it’s one of the most commonly used data languages. It’s popular for…

statistics in data science and analytics

Statistical Bias Types explained – part2 (with examples)

It’s time to continue our discourse about Statistical Bias Types. This is part 2 – if you missed part 1, read it here: Statistical Bias Types part 1….

statistics in data science and analytics

Statistical Bias Types explained (with examples) – part1

Humans are stupid. We all are, because our brain has been made that way. The most obvious evidence to this built-in stupidity is the different biases, that our…

Strategy and Business in Data Science and Analytics

Data visualisation and discovery with Tableau

The usefulness of visualisations in data analysis is often questioned.  At the end of the day, the outcome of the analysis should be quantifiable, right? Well, maybe. But…

coding in data science and analytics

SQL for Data Analysis – Tutorial – ep6 (advanced stuff)

This is the final episode of the SQL for Data Analysis – Tutorial for Beginners series. Today I’ll show you some more advanced SQL moves! Though junior data…

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How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

thoughts about data science and analytics

Data Science Fundamentals for Marketing and Business Professionals (video course demo)

This is kind of a special blogpost, because here I share 3 videos from my brand new O’Reilly Video course – called Data Science Fundamentals for Marketing and Business…

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Website Heatmaps – Tools, Features & Best Practices

Heatmapping is a simple and efficient way to analyze visitor interaction and user behavior on your website. If you are in a Conversion Rate Optimization (aka. CRO) project…

coding in data science and analytics

SQL for Data Analysis – Tutorial for Beginners – ep5

Combining tables is a key component, when you are doing data analysis. And SQL is really good at it! Of course each case is different, but I’ve run…

coding in data science and analytics

SQL for Data Analysis – Tutorial for Beginners – ep4

You have already learnt a lot about the basics of SQL for data analysis. I figured, it would be nice to have now an episode focusing only on…

coding in data science and analytics

SQL for Data Analysis – Tutorial for Beginners – ep3

Today I’ll show you the most essential SQL functions, that you will use for finding the maximums or the minimums (MAX, MIN) in a data set and to…

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How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…

coding in data science and analytics

SQL for Data Analysis – Tutorial for Beginners – ep2

This is the second episode of my SQL for Data Analysis (for beginners) series and today I’ll show you every tiny little details of the SQL WHERE clause….

statistics in data science and analytics

Predictive Analytics 101 – Part 1

Predictive analytics is not a new or very complicated field of science. As I mentioned before (Reporting, Optimizing, Predicting – 3 things that you can do with your data),…

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“The Junior Data Scientist’s First Month” video course