Category: Strategy and Business Thinking in Data Science and Analytics

thoughts about data science and analytics

Data Analytics Basics (introduction)

You might have heard, that Data Scientist ranked as the best job of 2017 in the USA (based on Glassdoor’s research). Recently many IT professionals started considering to…

Strategy and Business in Data Science and Analytics

Data visualisation and discovery with Tableau

The usefulness of visualisations in data analysis is often questioned.  At the end of the day, the outcome of the analysis should be quantifiable, right? Well, maybe. But…

thoughts about data science and analytics

Data Science Fundamentals for Marketing and Business Professionals (video course demo)

This is kind of a special blogpost, because here I share 3 videos from my brand new O’Reilly Video course – called Data Science Fundamentals for Marketing and Business…

Strategy and Business in Data Science and Analytics

The structure of your Data Team. The flow of the data in your organization.

Smaller companies have smaller data teams (maybe just one person), bigger companies have bigger. The tricky thing is that the several aspects of a data project need several…

data_dictionary_book_english

Practical Data Dictionary

I decided to create a dictionary which unifies the most used data expressions and places them within a clear framework. This is an 54 pages handbook and actually it’s…

Strategy and Business in Data Science and Analytics

How data collection works?

The first step for every data project is data collection, aka.: getting the actual raw data. There are two ways to do this: A) You can pick one…

Strategy and Business in Data Science and Analytics

Data-resistance – How to evangelize the data driven mindset?

If you are reading this article, then most probably you care about data driven thinking and you like to make decisions backed by data. Bad news! Not everybody…

Strategy and Business in Data Science and Analytics

Reporting, Optimizing, Predicting – 3 things that you can do with your data

So there you are: you have millions and billions line of raw data. Regardless of which tools are you using to analyze it (Google Analytics, Mixpanel, Python, SQL,…

Strategy and Business in Data Science and Analytics

Why Data Literacy Matters

I ran a data driven test a few weeks ago at the startup where I work, where I tried to drive paid app installs. Along the way I…

Strategy and Business in Data Science and Analytics

Funnel Analysis

What is funnel analysis? In a sentence: A powerful method of online data analysis which shows you the most important conversion steps of a user one by one. Something like this: How does…

Strategy and Business in Data Science and Analytics

Measuring Retention

Measuring retention? Why is it important? If you are running an online business, then these 2 goals are definitely on your list: To onboard as many new users as possible…

Strategy and Business in Data Science and Analytics

Product Research Interview – Product Development at Skyscanner

(This interview has been made March, 2015.) Last October news spread that Skyscanner bought Distinction. Since then, the change-over has been completed and the one-time Distinction is now 100%…

Strategy and Business in Data Science and Analytics

Big Data Interview I. – Prezi

I talked with Zotya Tóth from Prezi about data analysis, big data and different data interpretation methods and how it’s done at a successful startup like Prezi. (Note:…