Tag: tomi mester

Analyze the Data! - Chapter 2

The Online Research Framework I Use at Data36…

… is exactly the same that many well-known startup and e-commerce companies are using. However somehow this fundamental research framework hasn’t been published anywhere so far! (As far…

Growing Up Data Tools - Chapter 5

Data Coding 101 – Introduction to Bash

Note: to get the most out of this article, you should not just read, but actually do the coding part with me! If you don’t have the data…

Analyze the Data! - Chapter 2

Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…

Growing Up Data Tools - Chapter 5

When and why to build your own data tools?

For the record: I’m a big supporter of the third-party data services (eg. Google Analytics, Hotjar, Crazyegg, Optimizely, Mixpanel, etc.). I like them, because they are easy to…

Analyze the Data! - Chapter 2

The 5 rules of A/B testing

If you are in an online business, most probably, you know what A/B testing is. (Sometimes it’s called split testing or bucket testing). And there is a big chance,…

Analyze the Data! - Chapter 2

Predictive Analytics 101 – Part 2

Last week I’ve promised to continue with the second Part of Predictive Analytics 101. If you haven’t read the Part 1, please do that here: Predictive Analytics 101…

Analyze the Data! - Chapter 2

Predictive Analytics 101 – Part 1

Predictive analytics is not a new or very complicated piece of science. As I mentioned before (Reporting, Optimizing, Predicting – 3 things that you can do with your…

Get the Data - Chapter 1

How data collection works?

The first step for every data project is data collection, aka.: getting the actual raw data. There are two ways to do this: A) You can pick one…

Communicate the Data! - Chapter 3

Data-resistance – How to evangelize the data driven mindset?

If you are reading this article, then most probably you care about data driven thinking and you like to make decisions backed by data. Bad news! Not everybody…

Analyze the Data! - Chapter 2

Fake-Door Testing: an “evil” but efficient testing method

Have you ever heard of the so-called Fake-Door Testing? If not: Fake-door testing is a very easy method by which we can measure interest in a product (or a…

Analyze the Data! - Chapter 2

Measuring Retention

If you are running an online business, then the 2 below goals are definitely on your list: To onboard as many new users as possible To convert current users into…

Big Data Data Tools - Chapter 6

The great Big Data misunderstanding

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they…