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Analyze the Data! - Chapter 2

Reporting, Optimizing, Predicting – 3 things that you can do with your data

So there you are: you have millions and billions line of raw data. Regardless of which tools are you using to analyze it (Google Analytics, Mixpanel, Python, SQL,…

Startup Data Tools - Chapter 4

The Data Analyst’s Toolset

In this post I collect the best data – and UX-research – tools and I break them down into 3 categories: 1. The baby steps: this is for you, if…

Get the Data - Chapter 1

Why Data Literacy Matters

I ran a data driven test a few weeks ago at the startup where I work, where I tried to drive paid app installs. Along the way I…

Analyze the Data! - Chapter 2

Fake-Door Testing: an “evil” but efficient testing method

Have you ever heard of the so-called Fake-Door Testing? If not: Fake-door testing is a very easy method by which we can measure interest in a product (or a…

Analyze the Data! - Chapter 2

Funnel Analysis

What is funnel analysis? In a sentence: A powerful method of online data analysis which shows you the most important conversion steps of a user one by one. Something like this: How does…

Analyze the Data! - Chapter 2

Measuring Retention

Measuring retention? Why is it important? If you are running an online business, then these 2 goals are definitely on your list: To onboard as many new users as possible…

Startup Data Tools - Chapter 4

Product Research Interview – Product Development at Skyscanner

(This interview has been made March, 2015.) Last October news spread that Skyscanner bought Distinction. Since then, the change-over has been completed and the one-time Distinction is now 100%…

Big Data Data Tools - Chapter 6

The great Big Data misunderstanding

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they…

Analyze the Data! - Chapter 2

Significant or not? Measure the efficiency of your AB test!

One of the most frequently asked questions I receive regarding A/B testing is how many users are necessary for the testing? Naturally, like with 99% of the questions,…

Get the Data - Chapter 1

Are QR-code stickers good marketing tools?

In short: NO. You know, in Hungary we have tons of ruin pubs. And it always annoyed me when people plastered ruin pub toilets with disgusting QR-coded stickers,…

Startup Data Tools - Chapter 4

3 more website usability standard

To continue where we left off at the end of the previous article, now I share 3 more website usability ideas. You should consider giving them a try. As…

Growing Up Data Tools - Chapter 5

Big Data Interview I. – Prezi

I talked with Zotya Tóth from Prezi about data analysis, big data and different data interpretation methods and how it’s done at a successful startup like Prezi. (Note:…