Tag: google analytics

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The top 7 Google Analytics reports that every data scientist needs to know

Google Analytics is the most popular digital analytics tool in the world. Based on W3Techs market share report, Google Analytics is used by 84.1% of all websites for…

Strategy and Business in Data Science and Analytics

A 10-minute crash course on Google Data Studio

This is a guest post from Ben Collins – freelance data analyst and developer, and founder of The Collins School of Data. What is Google Data Studio? Data…

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How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

coding in data science and analytics

Google Analytics vs. SQL: When and why to build your own data tools

For the record: I’m a big fan of third-party data tools (e.g. Google Analytics, Hotjar, Crazyegg, Optimizely, Google Optimize). I like them because they are easy to use…

Strategy and Business in Data Science and Analytics

How data collection works

The first step for every data science project is data collection, that is, getting the actual raw data. There are two ways to do this: A) You can…

Strategy and Business in Data Science and Analytics

Funnel Analysis

Funnel analysis is a powerful analytics method that every online business can take advantage of. It shows the conversion between the most important steps of the user journey….

Strategy and Business in Data Science and Analytics

Customer Retention Analysis (calculating retention rate, running cohort analysis, and more…)

Are you running an online business?Do you care about converting your new users into frequently returning users? Great! In that case customer retention analysis will play a significant…

thoughts about data science and analytics

The great Big Data misunderstanding

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they…