Tag: google analytics

Strategy and Business in Data Science and Analytics

A 10-minute crash course on Google Data Studio

This is a guest post from Ben Collins – freelance data analyst and developer, and founder of The Collins School of Data. What is Google Data Studio? Data…

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How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

coding in data science and analytics

When and why to build your own data tools?

For the record: I’m a big supporter of the third-party data services (eg. Google Analytics, Hotjar, Crazyegg, Optimizely, Mixpanel, etc.). I like them, because they are easy to…

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The 5 rules of A/B testing

If you are in an online business, most probably, you know what A/B testing is. (Sometimes it’s called split testing or bucket testing). And there is a big chance,…

Strategy and Business in Data Science and Analytics

How data collection works?

The first step for every data project is data collection, aka.: getting the actual raw data. There are two ways to do this: A) You can pick one…

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The Data Analyst’s Toolset (UPDATED: Aug, 2017)

In this post I collect the best data – and UX-research – tools and I break them down into 3 categories: 1. The baby steps: this is for you, if…

Strategy and Business in Data Science and Analytics

Funnel Analysis

What is funnel analysis? In a sentence: A powerful method of online data analysis which shows you the most important conversion steps of a user one by one. Something like this: How does…

Strategy and Business in Data Science and Analytics

Measuring Retention

Measuring retention? Why is it important? If you are running an online business, then these 2 goals are definitely on your list: To onboard as many new users as possible…

thoughts about data science and analytics

The great Big Data misunderstanding

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they…