Tag: collect

conversion rate optimization cro

How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

coding in data science and analytics

SQL for Data Analysis – Tutorial for Beginners – ep5

Combining tables is a key component of data analysis. And SQL is really good at it! Of course each case is different, but I’ve run into analytical tasks too…

Strategy and Business in Data Science and Analytics

The structure of your Data Team. The flow of the data in your organization.

Smaller companies have smaller data teams (maybe just one person), bigger companies have bigger. The tricky thing is that the several different aspects of a data project need…

coding in data science and analytics

Google Analytics vs. SQL: When and why to build your own data tools

For the record: I’m a big fan of third-party data tools (e.g. Google Analytics, Hotjar, Crazyegg, Optimizely, Google Optimize). I like them because they are easy to use…

statistics in data science and analytics

Predictive Analytics 101 – Part 1

Predictive analytics is not a new or very complicated field of science. As I mentioned before, it’s easy for anyone to understand at least the essence of it….

Strategy and Business in Data Science and Analytics

How data collection works

The first step for every data science project is data collection, that is, getting the actual raw data. There are two ways to do this: A) You can…

Strategy and Business in Data Science and Analytics

Why Data Literacy Matters

I ran a data driven test a few weeks ago at the startup where I work, where I tried to drive paid app installs. Along the way I…