Tag: research

statistics in data science and analytics

Statistical Bias Types explained (with examples) – part 1

Humans are stupid. We all are, because our brain has been made that way. The most obvious evidence of this built-in stupidity is the different biases that our…

Strategy and Business in Data Science and Analytics

Data visualisation and discovery with Tableau

The usefulness of visualisations in data analysis is often questioned.  At the end of the day, the outcome of the analysis should be quantifiable, right? Well, maybe. But…

conversion rate optimization cro

Website Heatmaps – Tools, Features & Best Practices

Heatmapping is a simple and efficient way to analyze visitor interaction and user behavior on your website. If you are in a Conversion Rate Optimization (aka. CRO) project…

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How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…

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Usability testing (for Data Analysts)

Usability testing is a widely used research method to collect detailed and direct qualitative user feedback about your product (or website, mobile application, anything…) What is it exactly…

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The Conversion Rate Optimization Framework I Use at Data36…

… is exactly the same that many well-known startup and e-commerce companies are using. However somehow this fundamental research framework hasn’t been published anywhere so far! (As far…

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Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…