Tag: mixpanel

conversion rate optimization cro

How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

conversion rate optimization cro

How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…

coding in data science and analytics

Google Analytics vs. SQL: When and why to build your own data tools

For the record: I’m a big fan of third-party data tools (e.g. Google Analytics, Hotjar, Crazyegg, Optimizely, Google Optimize). I like them because they are easy to use…

Strategy and Business in Data Science and Analytics

How data collection works

The first step for every data science project is data collection, that is, getting the actual raw data. There are two ways to do this: A) You can…

Strategy and Business in Data Science and Analytics

Customer Retention Analysis (calculating retention rate, running cohort analysis, and more…)

Are you running an online business?Do you care about converting your new users into frequently returning users? Great! In that case customer retention analysis will play a significant…