Tag: hotjar

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Website Heatmaps – Tools, Features & Best Practices

Creating heatmaps is a simple and efficient way to analyze your website visitors’ interactions and your users’ behavior on your website. If you are running an online business…

coding in data science and analytics

Google Analytics vs. SQL: When and why to build your own data tools

For the record: I’m a big fan of third-party data tools (e.g. Google Analytics, Hotjar, Crazyegg, Optimizely, Google Optimize). I like them because they are easy to use…

Strategy and Business in Data Science and Analytics

How data collection works

The first step for every data science project is data collection, that is, getting the actual raw data. There are two ways to do this: A) You can…