Hey, I'm Tomi Mester. This is my data blog, where I give you a sneak peek into online data analysts' best practices. You will find articles and videos about data analysis, AB-testing, research, data science and more…Category: Conversion Rate Optimization aka. CRO
Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…
Creating heatmaps is a simple and efficient way to analyze your website visitors’ interactions and your users’ behavior on your website. If you are running an online business…
“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…
Usability testing is a widely used research method to collect detailed and direct qualitative user feedback about your product (or website, mobile application, anything…) What is it exactly…
I decided to create a dictionary which unifies the most used data expressions and places them within a clear framework. This is an 54 pages handbook and actually it’s…
… is exactly the same that many well-known startup and e-commerce companies are using. However somehow this fundamental research framework hasn’t been published anywhere so far! (As far…
Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…
Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…