Data Science Articles

The top 7 Google Analytics reports that every data scientist needs to know

Aron Bay May 20, 2020

3 A/B Testing Misconceptions

Tomi Mester November 18, 2019

Landing Page A/B test on Data36 (A/B Testing Case Study)

Tomi Mester November 11, 2019

How to Create UTM Codes and Track Your URLs

Gabor Papp August 2, 2017

Website Heatmaps – Tools, Features & Best Practices

Tomi Mester July 16, 2017

Usability testing (for Data Analysts)

Tomi Mester April 24, 2017

Practical Data Dictionary

Tomi Mester April 23, 2017

The Conversion Rate Optimization Framework I Use at Data36…

Tomi Mester February 20, 2017

Five Second Test

Tomi Mester January 27, 2017

Fake Door Testing: an “evil” but efficient testing method

Tomi Mester May 17, 2016