Tag: qualitative research

Strategy and Business in Data Science and Analytics

Data Beats Opinion… or does it?

Data Science is trending! Year by year more and more online businesses start their first data science projects, build up their data teams, hire more data scientists and…

statistics in data science and analytics

Statistical Bias Types explained (with examples) – part 1

Humans are stupid.We all are, because our brain has been made that way. The most obvious evidence of this built-in stupidity is the different biases that our brain…

conversion rate optimization cro

Website Heatmaps – Tools, Features & Best Practices

Heatmapping is a simple and efficient way to analyze visitor interaction and user behavior on your website. If you are in a Conversion Rate Optimization (aka. CRO) project…

conversion rate optimization cro

Usability testing (for Data Analysts)

Usability testing is a widely used research method to collect detailed and direct qualitative user feedback about your product (or website, mobile application, anything…) What is it exactly…

conversion rate optimization cro

The Conversion Rate Optimization Framework I Use at Data36…

… is exactly the same that many well-known startup and e-commerce companies are using. However somehow this fundamental research framework hasn’t been published anywhere so far! (As far…

conversion rate optimization cro

Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…