Tag: qualitative research

Strategy and Business in Data Science and Analytics

Data Beats Opinion… or does it?

Data Science is trending! Year by year more and more online businesses start their first data science projects, build up their data teams, hire more data scientists and…

statistics in data science and analytics

Statistical Bias Types explained (with examples) – part 1

Humans are stupid. We all are, because our brain has been made that way. The most obvious evidence of this built-in stupidity is the different biases that our…

conversion rate optimization cro

Website Heatmaps – Tools, Features & Best Practices

Creating heatmaps is a simple and efficient way to analyze your website visitors’ interactions and your users’ behavior on your website. If you are running an online business…

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Usability testing (for Data Analysts)

Usability testing is a popular research method for collecting detailed and direct user feedback about your online product, website or mobile application. What is it exactly and how…

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The Conversion Rate Optimization Framework I Use at Data36…

… is exactly the same one that many well-known startup and e-commerce companies are using. However, somehow this fundamental CRO framework hasn’t been published anywhere so far! (As…

conversion rate optimization cro

Five Second Test

Everyone who works on online research projects should use (or at least be familiar with) qualitative methods, too. Even if you are a data scientist who trusts the…