Tag: conversion rate optimization

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The top 7 Google Analytics reports that every data scientist needs to know

Google Analytics is the most popular digital analytics tool in the world. Based on W3Techs market share report, Google Analytics is used by 84.1% of all websites for…

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3 A/B Testing Misconceptions

In my previous landing page A/B test case study, I promised to get back to you with a few A/B testing misconceptions. In this article, I’ll share three…

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Landing Page A/B test on Data36 (A/B Testing Case Study)

Today, I’d like to give you an insight into an A/B test that I recently ran on my own blog, data36.com. In the last few years, the Data36…

Strategy and Business in Data Science and Analytics

A/B Testing Culture (within your Company)

Many companies are using A/B testing. But not too many of them are using it successfully. I mean, yeah, everyone has a few winning A/B tests that she…

statistics in data science and analytics

Statistical Significance in A/B testing (and How People Misinterpret Probability)

A few years ago we were running a major homepage A/B test with one of my clients. Huge traffic, huge potential, huge expectations — and huge risk, of…

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The Conversion Rate Optimization Framework I Use at Data36…

… is exactly the same one that many well-known startup and e-commerce companies are using. However, somehow this fundamental CRO framework hasn’t been published anywhere so far! (As…