Hey, I'm Tomi Mester. This is my data blog, where I give you a sneak peek into online data analysts' best practices. You will find articles and videos about data analysis, AB-testing, research, data science and more…Tag: conversion rate optimization
Google Analytics is the most popular digital analytics tool in the world. Based on W3Techs market share report, Google Analytics is used by 84.1% of all websites for…
In my previous landing page A/B test case study, I promised to get back to you with a few A/B testing misconceptions. In this article, I’ll share three…
Today, I’d like to give you an insight into an A/B test that I recently ran on my own blog, data36.com. In the last few years, the Data36…
Many companies are using A/B testing. But not too many of them are using it successfully. I mean, yeah, everyone has a few winning A/B tests that she…
A few years ago we were running a major homepage A/B test with one of my clients. Huge traffic, huge potential, huge expectations — and huge risk, of…
… is exactly the same one that many well-known startup and e-commerce companies are using. However, somehow this fundamental CRO framework hasn’t been published anywhere so far! (As…