Tag: users

Analyze the Data! - Chapter 2

Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…

Analyze the Data! - Chapter 2

Fake-Door Testing: an “evil” but efficient testing method

Have you ever heard of the so-called Fake-Door Testing? If not: Fake-door testing is a very easy method by which we can measure interest in a product (or a…

Analyze the Data! - Chapter 2

Funnel Analysis

What is funnel analysis? In a sentence: A powerful method of online data analysis which shows you the most important conversion steps of a user one by one. Something like this: How does…

Analyze the Data! - Chapter 2

Measuring Retention

Measuring retention? Why is it important? If you are running an online business, then these 2 goals are definitely on your list: To onboard as many new users as possible…