Tag: users

Strategy and Business in Data Science and Analytics

Data Beats Opinion… or does it?

Data Science is trending! Year by year more and more online businesses start their first data science projects, build up their data teams, hire more data scientists and…

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Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…

conversion rate optimization cro

Fake Door Testing: an “evil” but efficient testing method

Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…

Strategy and Business in Data Science and Analytics

Funnel Analysis

Funnel analysis is a powerful analytics method that every online business can take advantage of. It shows the conversion between the most important steps of the user journey….

Strategy and Business in Data Science and Analytics

Customer Retention Analysis (calculating retention rate, running cohort analysis, and more…)

Are you running an online business?Do you care about converting your new users into frequently returning users? Great! In that case customer retention analysis will play a significant…