Tag: users

conversion rate optimization cro

Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…

conversion rate optimization cro

Fake Door Testing: an “evil” but efficient testing method

Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…

Strategy and Business in Data Science and Analytics

Funnel Analysis

What is funnel analysis? In a sentence: A powerful method of online data analysis which shows you the most important conversion steps of a user one by one. Something like this: How does…

Strategy and Business in Data Science and Analytics

Measuring Retention

Measuring retention? Why is it important? If you are running an online business, then these 2 goals are definitely on your list: To onboard as many new users as possible…