Tag: measurement

conversion rate optimization cro

How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

conversion rate optimization cro

How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…

conversion rate optimization cro

Usability testing (for Data Analysts)

Usability testing is a widely used research method to collect detailed and direct qualitative user feedback about your product (or website, mobile application, anything…) What is it exactly…

conversion rate optimization cro

The Conversion Rate Optimization Framework I Use at Data36…

… is exactly the same that many well-known startup and e-commerce companies are using. However somehow this fundamental research framework hasn’t been published anywhere so far! (As far…

Strategy and Business in Data Science and Analytics

Why Data Literacy Matters

I ran a data driven test a few weeks ago at the startup where I work, where I tried to drive paid app installs. Along the way I…

Strategy and Business in Data Science and Analytics

Funnel Analysis

Funnel analysis is a powerful analytics method that every online business can take advantage of. It shows the conversion between the most important steps of the user journey….