Tag: marketing

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How to Create UTM Codes and Track Your URLs

Wouldn’t it be good to know where most of your traffic is coming from? What about email sign ups or even revenue broken down by social channels? How…

thoughts about data science and analytics

Data Science Fundamentals for Marketing and Business Professionals (video course demo)

This is kind of a special blog post, because here I’m sharing 3 videos from my brand new O’Reilly Video course – called Data Science Fundamentals for Marketing…

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How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…

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Usability testing (for Data Analysts)

Usability testing is a popular research method for collecting detailed and direct user feedback about your online product, website or mobile application. What is it exactly and how…

conversion rate optimization cro

Five Second Test

Everyone who works on online research projects should use (or at least be familiar with) qualitative methods, too. Even if you are a data scientist who trusts the…

Strategy and Business in Data Science and Analytics

Why Data Literacy Matters

I ran a data driven test a few weeks ago at the startup where I work, where I tried to drive paid app installs. Along the way I…