Tag: ecommerce

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Website Heatmaps – Tools, Features & Best Practices

Creating heatmaps is a simple and efficient way to analyze your website visitors’ interactions and your users’ behavior on your website. If you are running an online business…

conversion rate optimization cro

Usability testing (for Data Analysts)

Usability testing is a popular research method for collecting detailed and direct user feedback about your online product, website or mobile application. What is it exactly and how…

conversion rate optimization cro

Five Second Test

Everyone who works on online research projects should use (or at least be familiar with) qualitative methods, too. Even if you are a data scientist who trusts the…

Strategy and Business in Data Science and Analytics

Data resistance – How to evangelize data-driven culture

If you are reading this article, then you probably care about data-driven thinking and like to make decisions supported by data. Bad news!Not everybody at your organization is…

Strategy and Business in Data Science and Analytics

Funnel Analysis

Funnel analysis is a powerful analytics method that every online business can take advantage of. It shows the conversion between the most important steps of the user journey….