Tag: ecommerce

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Website Heatmaps – Tools, Features & Best Practices

Heatmapping is a simple and efficient way to analyze visitor interaction and user behavior on your website. If you are in a Conversion Rate Optimization (aka. CRO) project…

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Usability testing (for Data Analysts)

Usability testing is a widely used research method to collect detailed and direct qualitative user feedback about your product (or website, mobile application, anything…) What is it exactly…

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Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…

Strategy and Business in Data Science and Analytics

Data-resistance – How to evangelize the data driven mindset?

If you are reading this article, then most probably you care about data driven thinking and you like to make decisions backed by data. Bad news! Not everybody…

Strategy and Business in Data Science and Analytics

Reporting, Optimizing, Predicting – 3 things that you can do with your data

So there you are: you have millions and billions line of raw data. Regardless of which tools are you using to analyze it (Google Analytics, Mixpanel, Python, SQL,…

Strategy and Business in Data Science and Analytics

Funnel Analysis

What is funnel analysis? In a sentence: A powerful method of online data analysis which shows you the most important conversion steps of a user one by one. Something like this: How does…