Tag: conversion

statistics in data science and analytics

Statistical Significance in A/B testing (and How People Misinterpret Probability)

A few years ago we were running a major homepage A/B test with one of my clients. Huge traffic, huge potential, huge expectations — and huge risk, of…

conversion rate optimization cro

How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…