Tag: conversion

conversion rate optimization cro

3 A/B Testing Misconceptions

In my previous landing page A/B test case study, I promised to get back to you with a few A/B testing misconceptions. In this article, I’ll share three…

conversion rate optimization cro

Landing Page A/B test on Data36 (A/B Testing Case Study)

Today, I’d like to give you an insight into an A/B test that I recently ran on my own blog, data36.com. In the last few years, the Data36…

statistics in data science and analytics

Statistical Significance in A/B testing (and How People Misinterpret Probability)

A few years ago we were running a major homepage A/B test with one of my clients. Huge traffic, huge potential, huge expectations — and huge risk, of…

conversion rate optimization cro

How to Optimize Facebook Campaigns Based on Conversion Data

“How do I optimize Facebook campaigns?” This is the question that I hear all the time from clients to whom I teach Facebook marketing. Of course, it depends…