Note: we do not hold this workshop anymore, sorry. 🙂

What is Data Driven Marketing Workshop?

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The first and only workshop in Europe that is aimed at marketers who want to know more about business data-analysis and big data as well as data driven thinking in terms of marketing decisions.

Who should attend?

Marketers in SMEs who would like to involve more data in their decision making process. This training will show you how to get the data needed and how to use it to build an effective marketing process and spend your marketing budget in the best possible way. (Note: You don’t need programmer knowledge, just an open mind and customer focused mindset!)

Details

Open training:
Date: 10th March 2015 — 9:00 am – 4:00 pm 
Price: 245€ / person
Location: Berlin – downtown, Germany
Spots: maximum 12 attendees

Sign up for Datadriven Marketing Training in 15 seconds:
1. Send us your name and email address using the form below!
(Or call us at +36 30 654 15 19)
2. We’ll get back to you in 24hours.
3. You’ll get all the information needed to attend the training.

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Content of Data Driven Marketing Workshop

1st part: The best online advertisement that can bring 7 times better CTR (click through rate) with the same costs than any other channel? (UTM tracking and finding the most effective channel) 
Let’s calculate, how much does one visitor and a conversion cost!

2nd part: The conversion button. Determining best color/placement/size and caption in a data driven way. How to launch your own A/B tests for free in 20 minutes without any programming knowledge? (using Optimizely)

3rd part: 20 tips and case studies worth A/B testing on your page for higher conversion rates.

4th part: 3 simple ways how you can get back your churning visitors/users… (1. Soft-lead strategy 2. Optimonk 3. Mixpanel)

5th part: Google and Facebook analytics – 5 things everybody measures but it’s useless and 5 things very few people measure but they should.

6th part: Workshop. It’s your turn. On a well-known e-commerce shop you can practice how to structure an analysis or a test. We help you along the way and in the end we discuss the key takeaways and best ideas.

Sign up for Datadriven Marketing Training in 15 seconds:
1. Send us your name and email address using the form below!
(Or call us at +36 30 654 15 19)
2. We’ll get back to you in 24hours.
3. You’ll get all the information needed to attend the training.

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What do you get for participating in this workshop?

100% practical knowledge about:
1. How you can improve the effectiveness of a marketing campaign with data.
2. How you can calculate a visitor’s value.
3.How you can build a well functioning, data driven web page.
4. How you can get more visitors – and returning visitors – and also keep them.

Presenters

Data Driven Marketing Workshop Trainers Tomi Mester Anna Nemeth

Tomi Mester, Founder of Data36.com
As a data analyst he builds business strategies from data for companies like Prezi.com, Butlers, Edigital, etc… As a presenter you could meet him at TEDx, Barcelona E-commerce Summit, Internet Hungary or Budapest BI Forum.

Anna Németh, Data36.com analyst and trainer
She comes from both an SME and multinational background.
She worked – or still works – with companies like British Telecom, MiniCRM and Origo Tech team. With Adatlabor she often does A/B tests and analysis – mainly in the field of e-commerce and online services.

Sign up for Datadriven Marketing Training in 15 seconds:
1. Send us your name and email address using the form below!
(Or call us at +36 30 654 15 19)
2. We’ll get back to you in 24hours.
3. You’ll get all the information needed to attend the training.

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Data Driven Marketing Workshop in Berlin

Data Driven Marketing Workshop in Berlin