Data-Driven Marketing Workshop


Do you want to learn more about your website’s visitors and users? During this 1-day Data-Driven Marketing Workshop, I’ll show you the best methods and the best tools to help you analyze and fully understand the online behaviour of your audience. Based on that you will be able to optimise your conversion rate like you’ve never done before.

Who is this for?

For digital marketers and online business professionals who care about being data-driven. When we begin I’ll assume that you are familiar with the basic concepts of online businesses (e.g. how online marketing works, how social media works, how email marketing works). Coding skills are not required, only an open and user-centric mindset!

data workshop

20% theory, 80% practice

The workshop is hands-on and very practical, so you will need to bring your computer. I’ll show you concrete tools and methods. I won’t just introduce the “theory” and demo everything; we will practice together, too. During the workshop you will have a chance to try out all the tools. You will learn how to set them up and we will also solve case studies together.

I put together an agenda that will help you to think right away about the practical application of the knowledge you acquired for your own business.


This workshop is available for companies (in Europe and in the USA) as an internal workshop. If you are interested, please send me an email at!

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workshop moments


First half of the day:

1.) Introduction: Why is being data-driven important? What to focus on?

2.) Strategy: The Data-Driven Marketing Framework

3.) Qualitative research: Usability Testing, Five Second Testing, Surveys

4.) Google Analytics: How to use it right

5.) WORKSHOP #1: Solving a simple case study – by combining qualitative and quantitative methods.

Second half of the day:

6.) Heatmaps: How to use heatmaps; what are the best tools?

7.) Google Data Studio: Why and how to visualize your data

8.) Exit-Intent Surveys: Getting more info about bad user experience.

9.) A/B Testing: How to set up and run a proper A/B test (for free)!

10.) WORKSHOP #2: Design your next CRO/Data-Driven Marketing project!


My aim with this workshop is to give you practical knowledge. Optimally, you will go home with two lists: one with 3-5 ideas that you can apply right after the workshop to improve your online business immediately; and another, longer list (the start of a data-driven marketing master-plan) that you can implement in the next 3-6 months.

Max 12 attendees

data workshopThe Data-Driven Marketing Workshop is designed to be a small group workshop – to ensure every attendee gets enough attention.

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tomi mesterTomi Mester is a data analyst and researcher. He worked for iZettle, Prezi and several smaller companies as an analyst/consultant. He’s the author of the Data36 blog where he writes weekly posts and tutorials about data science, AB-testing, online research and data coding. He’s an O’Reilly author and presenter at TEDxYouth, Barcelona E-commerce Summit and Analyticsdagarna. More info about Tomi: here and here (linkedin).

Register now!

This workshop is available for companies (in Europe and in the USA) as an internal workshop. If you are interested, please send me an email at!