Tag: usability

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Usability testing (for Data Analysts)

Usability testing is a popular research method for collecting detailed and direct user feedback about your online product, website or mobile application. What is it exactly and how…

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The Conversion Rate Optimization Framework I Use at Data36…

… is exactly the same one that many well-known startup and e-commerce companies are using. However, somehow this fundamental CRO framework hasn’t been published anywhere so far! (As…

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Five Second Test

Everyone who works on online research projects should use (or at least be familiar with) qualitative methods, too. Even if you are a data scientist who trusts the…

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Fake Door Testing: an “evil” but efficient testing method

Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…