Tag: metric

conversion rate optimization cro

Fake Door Testing: an “evil” but efficient testing method

Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…

Strategy and Business in Data Science and Analytics

Funnel Analysis

Funnel analysis is a powerful analytics method that every online business can take advantage of. It shows the conversion between the most important steps of the user journey….