Tag: experiment

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Five Second Testing

Every online data analyst and/or researcher should use – or at least be familiar with – qualitative methods. Even if you are heavily into analytics and even if…

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The 5 rules of A/B testing

If you are in an online business, most probably, you know what A/B testing is. (Sometimes it’s called split testing or bucket testing). And there is a big chance,…

Strategy and Business in Data Science and Analytics

Reporting, Optimizing, Predicting – 3 things that you can do with your data

So there you are: you have millions and billions line of raw data. Regardless of which tools are you using to analyze it (Google Analytics, Mixpanel, Python, SQL,…

conversion rate optimization cro

Fake Door Testing: an “evil” but efficient testing method

Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…

conversion rate optimization cro

Significant or not? Measure the efficiency of your AB test!

One of the most frequently asked questions I receive regarding A/B testing is how many users are necessary for the testing? Naturally, like with 99% of the questions,…

thoughts about data science and analytics

Are QR-code stickers good marketing tools?

In short: NO. You know, in Hungary we have tons of ruin pubs. And it always annoyed me when people plastered ruin pub toilets with disgusting QR-coded stickers,…