Tag: experiment

Strategy and Business in Data Science and Analytics

A/B Testing Culture (within your Company)

Many companies are using A/B testing. But not too many of them are using it successfully. I mean, yeah, everyone has a few winning A/B tests that she…

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Five Second Test

Everyone who works on online research projects should use (or at least be familiar with) qualitative methods, too. Even if you are a data scientist who trusts the…

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Fake Door Testing: an “evil” but efficient testing method

Have you ever heard of fake door testing? If not: Fake door testing is an easy yet very powerful method with which you can measure interest in a…