Practical Data Dictionary


Long story short:
Here’s your PDF: click! 😉

The Practical Data Dictionary is a:

  • 54-page handbook
  • for free
  • which unifies the most-used data expressions and places them within a clear framework

Actually it’s more than a “dictionary.” It provides a lot of examples and case studies, and explains what you should do, why, and how, when you are dealing with data at your online business. When you start using the Practical Data Dictionary, make sure that you send it over to your colleagues, so everyone at your company is on the same page.

And when I say it’s free, I mean it. Not even an email subscription is needed; just click here or on the picture above, or:


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