A/B testing 101

Date: 16th May 2017 – 6.30pm, CEST

Location: Online (Sign up for the link!)

Brief: In this 30 minutes webinar I’ll give you an introduction into A/B testing. What is A/B testing? Why is it needed? The 5+1 rules of A/B testing. How to set it up? How to evaluate? Some A/B testing pitfalls to avoid. With case studies and with my personal best practices.

It’s for you if you are: a business/marketing professional running an online business (startup, ecommerce, etc). Or an aspiring data analyst/scientist.


  • Intro: A story, where analytics has failed.
  • What is A/B testing? Why is it needed?
  • Case studies, examples.
  • The 5+1 rules of A/B testing.
  • How to evaluate an A/B test?
  • Pitfalls to avoid.
  • Q&A

Tomi Mester - author of data36.comPresenter: Tomi Mester, author of Data36

The webinar is fully free. I’m doing it, because talking about data is a passion/hobby for me. Sign up to get the link!

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This webinar is over. You can find the recording here.


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