data_dictionary_book_english

Practical Data Dictionary

I decided to create a dictionary which unifies the most used data expressions and places them within a clear framework. This is an 54 pages handbook and actually it’s…

Analyze the Data! - Chapter 2

Predictive Analytics 101 – Part 1

Predictive analytics is not a new or very complicated piece of science. As I mentioned before (Reporting, Optimizing, Predicting – 3 things that you can do with your…

Startup Data Tools - Chapter 4

Create a good data research plan! Step by step guide for online businesses.

Before you touch any of the tools, you have one extra assignment. Create your data research plan! It’s really-really important.

Get the Data - Chapter 1

How data collection works?

The first step for every data project is data collection, aka.: getting the actual raw data. There are two ways to do this: A) You can pick one…

Communicate the Data! - Chapter 3

Data-resistance – How to evangelize the data driven mindset?

If you are reading this article, then most probably you care about data driven thinking and you like to make decisions backed by data. Bad news! Not everybody…

Analyze the Data! - Chapter 2

Reporting, Optimizing, Predicting – 3 things that you can do with your data

So there you are: you have millions and billions line of raw data. Regardless of which tools are you using to analyze it (Google Analytics, Mixpanel, Python, SQL,…

Startup Data Tools - Chapter 4

The Data Analyst’s Toolset

In this post I collect the best data – and UX-research – tools and I break them down into 3 categories: 1. The baby steps: this is for you, if…

Get the Data - Chapter 1

Why Data Literacy Matters

I ran a data driven test a few weeks ago at the startup where I work, where I tried to drive paid app installs. Along the way I…

Analyze the Data! - Chapter 2

Fake-Door Testing: an “evil” but efficient testing method

Have you ever heard of the so-called Fake-Door Testing? If not: Fake-door testing is a very easy method by which we can measure interest in a product (or a…

Analyze the Data! - Chapter 2

Funnel Analysis

What is Funnel analysis? In one sentence: A powerful method of analysis which depicts the most pivotal points in the entire life path of a user. Or in…

Analyze the Data! - Chapter 2

Measuring Retention

If you are running an online business, then the 2 below goals are definitely on your list: To onboard as many new users as possible To convert current users into…

Startup Data Tools - Chapter 4

Product Research Interview – Product Development at Skyscanner

(This interview has been made March, 2015.) Last October news spread that Skyscanner bought Distinction. Since then, the change-over has been completed and the one-time Distinction is now 100%…

Big Data Data Tools - Chapter 6

The great Big Data misunderstanding

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they…

Growing Up Data Tools - Chapter 5

Significant or not? Measure the efficiency of your AB test!

One of the most frequently asked questions I receive regarding AB testing is how many users are necessary for the testing? Naturally, like with 99% of the questions,…

Get the Data - Chapter 1

Are QR-code stickers good marketing tools?

In short: NO. You know, in Hungary we have tons of ruin pubs. And it always annoyed me when people plastered ruin pub toilets with disgusting QR-coded stickers,…

Startup Data Tools - Chapter 4

3 more website usability standard

To continue where we left off at the end of the previous article, now I share 3 more website usability ideas. You should consider giving them a try. As…

Growing Up Data Tools - Chapter 5

Big Data Interview I. – Prezi

I talked with Zotya Tóth from Prezi about data analysis, big data and different data interpretation methods and how it’s done at a successful startup like Prezi. (Note:…