3.) Startup + data header

The most “evil” but also most efficient testing method

Have you ever heard of the so-called Fake-Door Testing? If not: Fake-door testing is a very easy method by which we can measure interest in a product (or a…

Why Data

Funnel Analysis

What is Funnel analysis? In one sentence: A powerful method of analysis which depicts the most pivotal points in the entire life path of a user. Or in…

1. Data Marketing Data header

Measuring Retention

If you are running an online business, then the 2 below goals are definitely on your list: To onboard as many new users as possible To convert current users into…

1. Funfactor Data header

Product Research Interview – Product Development at Skyscanner

(This interview has been made March, 2015.) Last October news spread that Skyscanner bought Distinction. Since then, the change-over has been completed and the one-time Distinction is now 100%…

6. Technology Big Data header

The great Big Data misunderstanding

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they…

1. Data Marketing Data header

Significant or not? Measure the efficiency of your AB test!

One of the most frequently asked questions I receive regarding AB testing is how many users are necessary for the testing? Naturally, like with 99% of the questions,…

1. Funfactor Data header

Are QR-code stickers good marketing tools?

In short: NO. You know, in Hungary we have tons of ruin pubs. And it always annoyed me when people plastered ruin pub toilets with disgusting QR-coded stickers,…

1. Data Marketing Data header

3 more website usability standard

To continue where we left off at the end of the previous article, now I share 3 more website usability ideas. You should consider giving them a try. As…

6. Data Fun Factor header

Big Data Interview I. – Prezi

I talked with Zotya Tóth from Prezi about data analysis, big data and different data interpretation methods and how it’s done at a successful startup like Prezi. (Note:…